About Us...
Our Mission
Build trust and transparency between candidates and employers to ensure a high-quality, well-balanced decision as both parties commit to a shared, sustainable professional journey.
Clearly define compelling roles through an in-depth understanding of the business and market opportunities.
Attract the most interesting employers and the most qualified professionals on the market and, for each recruitment mission, identify the most fitted candidates.
Advise and support candidates and employers throughout the hiring process to ensure a successful recruitment and smooth onboarding of the new hire.
Team
Françoise Bouyer
Françoise has over 35 years of experience in the fashion, beauty, and retail industries, split between her role as Founder and Manager of BeThe1 and senior general management and international leadership positions within leading luxury brands. She has notably served as Deputy CEO of Céline (LVMH Group) and Christian Lacroix (LVMH Group), and previously held roles at Nina Ricci, where she was Europe Director and CEO of Japan for ten years.
Françoise is also specialized in personal development counselling and in advisory services for equal opportunities and social justice in the workplace. She is, for example, a member of the Global DE&I Advisory Board of the L'Oréal Group. In addition, she is actively involved with several NGOs, including Amnesty International France, L'Autre Cercle, the Harvard Club of France, and Le Générateur, among others.
Françoise is a graduate of the European Commission Executive Programme in Tokyo and Harvard Business School in Boston.
Daniel Chastenet de Géry
Daniel has accumulated, until joining BeThe1 in 2017, over 30 years of international experience in the perfume & cosmetics industry as Export Director (YSL Parfums & Sanofi Beauté), Brand Director, International Director (Kenzo Parfums at LVMH & Pierre Fabre Dermo Cosmetics), and General Manager Fragrance Division (Shiseido Group).
Daniel has a business schools education (ISG and Executive Master HEC) and in personal development / Coaching (Executive Master in Consulting & Coaching for Change at INSEAD and certified coach at Académie du Coaching.
Daniel is as well a board member at La Fondation Paralysie Cérébrale.
4,000 recruitment missions in 30 countries since 25 years
Missions by Function
Missions by Country
67% retention rate after 3 years
For BeThe1, quality in recruitment is best measured by the length of stay of hired professionals in their new job.
67% of BeThe1 placed candidates are still in their job 3 years after hiring, enabling them and their employer to enjoy stability and return on investment.
Of all professionals hired through BeThe1, the average annual staff turnover is 10.5%. That is 2.5 times better than a world leading executive search firm according to The Economist©.
300+ premium clients
BeThe1 Values
A more human and effective work environment
- We believe that people are the most critical asset for most organizations, and that valuing a company's human capital is key to increasing its economic value.
- We view workplace wellbeing—and its continuous improvement—as a fundamental driver of individual engagement and performance.
The values of BeThe1 consultants
- A strong appreciation for human interaction and relationships
- A culture of communication built on openness, attentive listening, availability, respect, and support
- Discernment and subtlety in analysis and recommendations
- Transparency, candor, and freedom of expression in advisory work
- Pragmatism and a strong results-oriented mindset
- Each consultant personally leads, executes, and oversees every stage of their assignments